Ouidad Hair Care Products

Understanding your unique curl pattern is the first step to keeping your hair healthy and strong. We've developed signature collections, made for the needs of each curl type.

All curls have natural arcs and angles that form their beautiful shape but allow moisture and nutrients to escape. While Ouidad products are formulated to address the common challenges for all curls—loss of moisture, definition, inconsistent curl patterns, and frizz— we've developed professional collections, backed by decades of stylist knowledge, to address your specific curl type needs.​

Loose S-shape curl patterns require weightless moisture to get the definition and volume they crave.